New Media: Blogs and women’s magazines

A recent social media survey conducted by BlogHer, a women’s blog site, found that 42million women in the United States participate in social media at least weekly (42 million use social media: Blogs most influential, 2009). As these women spent more time with the social media, women are spending less time with the traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less watching television. We can see the results of this survey in the table below:


Source: http://www.blogher.com

The survey also shows some other interesting findings. Such as the fact that women are using networks like Facebook and MySpace more than anything else, with blogs as their second choice.

In our second table is the difference in types of advice and information sources visible, and how the different types of social media are being used. One of the results shows us that women are more likely to go to blogs, or other social media, for beauty, entertainment and specially written for women things, like dating advice. When women were traditionally looking in magazines for such topics, women are now visiting blogs for that kind of information:


Source: http://www.blogher.com

How the popularity of blogs is going to influence the women’s’ glossies is yet to be discussed.

Literature:
http://smallbiztrends.com/2009/05/42-million-women-use-social-media-blogs.html
http://www.blogher.com/files/2009_Compass_BlogHer_Social_Media_Study_042709_FINAL.pdf