What will we do this week?

The assignment for week six started by dividing the different topics around an interesting economic case study from the creative industry we are addressing. The creative industry we deal with on this blog is of course the industry of woman magazines, we can shorten this to glossies.

In this essay we will try to give an answer to the following question: Have economic developments in relation to new media pushed away the position of the classic magazine format? To answer this question we had to use the literature of week 5 and also additional sources of new media.

There are some subjects we want to discuss in this essay, like the different economic development of the past years, the influence and consequence of these developments, the influence of the economic crisis on glossies in relation to the declining sales and other interesting topics around glossies and economics.

Diverse economic and technological developments have influenced the society of today. Especially Internet have changed the world enormously and it is developed and reinventured several times. ‘In other words the Internet came into existence as the result of numerous factors, accidents, passions, collisions and tensions’ (Lister, 2003: 163). Also political changes have influenced the status of the economy and thereby the status of Internet and its different departments (Lister, 2003: 165-176).

When the economy changes, society as a hole differs too. Ots (2008) tries to clarify these changes in media firms, consumers, and society as large in his article about media and brands. We now will put all the different viewpoints together to analyze the influence of the economic crisis and declining sales on glossies.

Lister, M., J. Dovey, S. Giddings, I. Grant & K. Kelly. 2009. New Media. A critical Introduction. Second Edition . London, Routledge, 2009.

Ots, M. 2008. Media and Brands: New Ground to Explore. In: Ots M. (ed.) 2008. Media Brands and Branding. Jönköping, Sweden: JIBS. Pp. 1-7.